Sustainable food trends for trade fairs

New Glocal: added value for the environment and economy

The “New Glocal” trend focuses on the advantages of regional food industries. Local products score points with short transport routes, protect the environment and strengthen the local economy.

Open communication about the origin and processing of food is the key to success. Inform your guests comprehensively about the regional products you offer and the production conditions. In this way, you strengthen trust in your catering and show your commitment to sustainability and transparency.

Strengthening local value creation through collaboration

We work closely with local farmers, producers and processors to develop a sustainable and regional catering concept. This collaboration strengthens the local economy, creates jobs and at the same time guarantees fresh and high-quality products for your guests.

Implementation at your trade fair:

• Regional added value: Prioritize regional and seasonal products in your offering.
• Strengthen partnerships: Work closely with local farmers and producers to ensure the quality and freshness of produce.
• Create transparency: Inform your guests about the origin of the food and increase awareness of regional characteristics.
• Culinary ambassadors: creatively incorporate regional specialities into your menu and offer a unique taste experience.

Added value: By focusing on regional products, you make an active contribution to environmental protection, promote the local economy and strengthen the identity of your region.

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Veganizing Recipes: The Plant-Based Revolution — Enjoyment Without Compromise

The vegan lifestyle is rapidly gaining in importance. More and more people are choosing a plant-based diet that meets ethical, health and ecological requirements.

Implementation at your trade fair:

• Celebrate diversity: Offer a wide range of vegan dishes that are not only delicious but also nutritious and varied.
• Creative new interpretations: Create innovative vegan variants of popular classics and show the diverse options of plant-based cuisine.
• Clear labeling: Clearly label vegan options on your menu to make it easier for your guests to find their way around.
• Information campaign: Tell your guests about the benefits of a vegan diet and inspire them to new taste experiences.

Added value: With a diverse range of vegan offerings, you are appealing to a growing target group, expanding your culinary options and positioning yourself as an innovative and future-oriented trade fair organizer.

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Circular Food: Protecting resources, creating value

The concept of a circular economy plays a central role in the food sector. The aim is to conserve resources, avoid waste and establish sustainable value chains.

Implementation at your trade fair:

• Intelligent planning: Avoid food waste through careful demand planning and needs-based portion sizes.
• Creative recycling of leftovers: Use leftovers creatively to create new dishes and avoid unnecessary waste.
• Sustainable packaging: Use compostable and environmentally friendly packaging materials to minimize your environmental footprint.
• Transparent communication: Actively inform your guests about your commitment to sustainability and raise awareness of the value of resources.

Added value: By consistently implementing the circular economy, you reduce your operating costs, conserve valuable resources and strengthen your image as a responsible trade fair organizer.

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Snackification: Small meals with great pleasure

Eating habits are changing. Instead of three large meals a day, many people prefer flexible and convenient snack solutions between meals.

Implementation at your trade fair:

• Diverse selection: Offer a varied selection of healthy, satisfying and balanced snacks that meet a wide range of needs.
• Nutrient compass: Make sure that your snacks have a balanced nutritional composition and offer options for different diets.
• Finger food appeal: Present your snacks attractively and in bite-size portions to make them easier to eat between meals.
• Sweet and savory variations: cover both sweet and savory tastes with your offerings.

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Fast Good: Fast food with quality

Fast doesn't have to be unhealthy. The “fast good” trend shows that fast food can also be high-quality, regional and fresh.

Implementation at your trade fair:

• Quality awareness: Offer high-quality burgers, wraps, salads and other fast food classics in a healthy and sustainable way at your stand.
• Fresh ingredients: Use fresh, local, and seasonal ingredients to maximize the flavor and nutritional density of your food.
• Avoid additives: Avoid artificial additives, flavor enhancers and preservatives and use natural flavors.
• Vegan and vegetarian alternatives: Expand your offerings to include vegetarian and vegan options to meet the needs of all guests.

Added value: With a high-quality and sustainable fast food offering, you appeal to both health-conscious and time-limited guests and position yourself as a modern and trend-oriented trade fair organizer.

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Meet Good: Authenticity and Proximity

Consumers want to know more about the origin and production of their food. The “Meet Good” trend promotes transparency and trust between producers and consumers.

Implementation at your trade fair:

• Transparent communication: Inform your guests comprehensively about the origin of the food in your range and production conditions.
• Direct contact: Invite growers and producers to your stand to get in touch with guests and answer questions.
• Create worlds of experience: Offer tastings and tastings to give your guests the opportunity to get to know and try the products.
• Workshops and information sessions: Organize workshops and information events on the topic of food production to raise awareness of sustainable production processes.

Added value: By promoting transparency and direct exchange between producers and consumers, you create trust and strengthen the bond with your guests. They position themselves as an authentic and responsible trade fair organizer who is committed to the quality and origin of food.

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Healthy Hedonism: Well-being and Happiness

Healthy and delicious food doesn't have to be a contradiction. “Healthy Hedonism” combines pleasure with a health-conscious lifestyle.

Implementation at your trade fair:

• Light and digestible dishes: At your stand, offer delicious and healthy dishes that are rich in nutrients and vitamins and are also easy to digest.
• High-quality ingredients: Use fresh, high-quality, and seasonal ingredients to maximize the flavor and nutritional density of your food.
• Creative presentation: Create innovative dishes that please both the palate and the eye and awaken the desire for healthy food.
• Information content: Tell your guests about the health benefits of your food and give tips for a balanced diet.

Added value: With an offer that combines enjoyment and health, you appeal to a wide audience and position yourself as an exhibition organizer who is committed to the well-being and joie de vivre of your guests.

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Sustainable food trends as an opportunity

Sustainable food trends offer trade fair organizers a great opportunity to optimize their catering offerings while protecting the environment and the well-being of their guests and positioning themselves as an innovative and future-oriented partner. By implementing the trends presented in this blog post, you can make your trade fair experience sustainable and enjoyable and create added value for everyone involved.

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