ISH 2024: BDR Thermea Group

The ISH trade fair in Frankfurt is an important industry event that takes place every two years and is considered the world's leading trade fair for heating, ventilation and sanitation technologies. The BDR Thermea Group, consisting of the brands Brötje, Remeha, Braxi and De Dietrich, presented itself at the trade fair with an impressive 1000 m² stand, which attracted visitors of up to 1500 per day.

Challenge

The challenge was to implement the culinary requirements of the various brands and create an unforgettable experience for trade fair visitors. It was particularly important to develop an individual food concept for each brand that impressed visitors and stood out from the offerings from other stands at the trade fair.

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FLOW THE KITCHEN, as a full-service caterer, took over the culinary support of the BDR Thermea Group stand. This included the agreement with the trade fair construction, the design of the kitchens, the composition of the service team, the supply of drinks and the equipment.

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Thanks to Xfair's digital ordering system, the operational implementation of the various dishes was coordinated and smoothly implemented by the team. Two project managers from FLOW THE KITCHEN were on site from morning to evening to ensure that all of the customer's wishes were implemented quickly and efficiently. The stand of the BDR Thermea Group was one of the most visited stands at the entire trade fair and, after a four-year break from the ISH presence, was able to record a remarkable success.

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The successful stand support at the ISH trade fair shows the importance of careful planning and implementation of a holistic concept that focuses not only on the presentation of the products but also on the visitor experience. The individual food concepts helped to arouse visitors' interest and make the stand a center of attraction at the trade fair.

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