BREKO Fiberdays with innovative trade fair catering
Trade fair catering for 1000 demanding trade visitors, which both ensures efficiency and speed in the busy trade fair phases and promotes innovation and networking.
BREKO Fiberdays, the leading trade fair for the broadband industry, attracts thousands of trade visitors every year. The Federal Association of Broadband Communications (BREKO) had to design not only an informative but also an outstanding culinary presentation at Fiberdays 2025.
The challenge was to design trade fair catering for 1000 demanding trade visitors, which both ensures efficiency and speed in the busy trade fair phases and promotes innovation and networking. BREKO also attached great importance to sustainability and the presentation of regional products to underline its ties to the Rhine-Main region. Another goal was to use trade fair catering as a marketing tool to increase the number of visitors to the BREKO stand and to positively convey the association's brand message.
FLOW THE KITCHEN developed a tailor-made full-service exhibition catering concept that optimally met the specific requirements of BREKO Fiberdays and the high expectations of the trade audience
Innovative food station concept: Instead of a classic buffet, FLOW THE KITCHEN used interactive food stations that were thematically tailored to the digital sector. A “data bowl station” enabled visitors to individually assemble bowls with regional and seasonal ingredients. At the “Network Coffee Bar”, specialty coffee was prepared by baristas, while a “fiber food station” offered light and energetic finger food creations in flying buffet style.
Regional & seasonal cuisine in focus: FLOW THE KITCHEN presented regional specialities from the Rhine-Main region, which focused on the freshness and quality of the products. The menu was seasonally adjusted and included vegetarian and vegan options to meet the diverse dietary needs of professional visitors. Certified organic ingredients and fair trade coffee underline the commitment to sustainability.
Technology integration for efficiency & experience: In order to minimize waiting times and optimize the ordering process, a digital ordering system was implemented via app. Digital menu cards on tablets provided visitors with detailed information about the food and drinks, including allergen information and nutritional information. At the “Network Coffee Bar”, latte art with the BREKO logo created an additional branding effect and an Instagrammable moment.
Sustainability as a guiding principle: FLOW THE KITCHEN consistently focused on sustainable packaging made from biodegradable materials and reusable systems. Waste prevention and recycling were top priorities. The CO2 emissions from catering were offset by investments in regional climate protection projects.
Professional & dedicated service staff: A trained and multilingual service team ensured smooth processes at the food stations and attentive support for trade fair visitors. Staff were trained in advance of FLOW THE KITCHEN and BREKO's sustainability efforts in order to authentically convey the brand message.
FLOW THE KITCHEN's innovative trade fair catering concept made a significant contribution to the success of BREKO's presence at Fiberdays 2025.
Brand message successfully communicated: The sustainable trade fair catering concept underlined BREKO's innovative strength and sense of responsibility and contributed to maintaining the association's positive image. The integration of the BREKO logo into latte art created an additional branding effect.
Lead generation & networking: The relaxed and communicative atmosphere at the food stations promoted networking and offered BREKO employees ideal opportunities for valuable customer meetings and lead generation.
With trade fair catering for BREKO Fiberdays 2025, FLOW THE KITCHEN once again demonstrated its expertise for innovative and successful trade fair catering concepts. Thanks to the tailor-made solution, the focus on individuality, quality and sustainability, and the intelligent integration of technology, FLOW THE KITCHEN was able to make a decisive contribution to BREKO's trade fair success and exceed customer expectations. This case study underlines FLOW THE KITCHEN's expertise as a full-service partner for trade fair catering in Frankfurt and the Rhine-Main region, which not only offers culinary excellence but also strategic added value for its customers.
